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Kate Jongbloed

What is #theMalalaEffect?

Reading Time: 2 minutes
Kate Jongbloed

Reading Time: 2 minutes

theMalalaEffect, Because I am a Girl, Plan CanadaOn October 9th, 2012, a young Pakistani girl was attacked by Taliban militants for being an outspoken advocate for girls’ education.

Inspired by Malala Yousafzai’s courageous stand for girls’ rights, people around the world have been amplifying her message. That’s the power of #theMalalaEffect.

It was #theMalalaEffect that inspired the youth takeover of the UN in honour of Malala’s 16th birthday, which culminated in her powerful speech to 600 youth and world leaders. Lady Gaga has also been moved by #theMalalaEffect. When 12 amazing women were honoured at Glamour magazine’s annual Women of the Year awards, Gaga used her speech to recognize Malala: “If I could forfeit my Glamour cover I would give it to Malala,” she said. And Malala was also recently nominated for a Nobel Prize for her support of girls’ education for the second year running,  and is the youngest person to ever be nominated for the prestigious award!

Every Day is Malala Day

#theMalalaEffect is the inspiration behind Plan Canada’s latest literary project: a book that celebrates Malala and the empowering ripple effect of her voice, words, and actions. Every Day is Malala Day is a new children’s book by Plan Canada CEO Rosemary McCarney with Plan International. Its powerful story and imagery capture how Malala’s campaign for education equality serves as a daily inspiration for girls around the globe. And Plan’s proceeds from the book support Because I am a Girl!

Every Day is Malala Day is a tribute to the remarkable Malala Yousafzai, and a reminder of all the ‘other Malalas’ who are out there fighting for their right to an education,” says Rosemary McCarney, Plan Canada President and CEO.

Every Day is Malala Day is launching on March 6 just in time for International Women’s Day. To celebrate, 24 Canadian artists are busy creating original pieces of art inspired by each page of the book – transforming #theMalalaEffect into a powerful visual statement.

Check out artist Malinda Prudhomme’s work in progress!

Follow #theMalalaEffect to watch the progress of each artist unfold.