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Desiree Buitenbos

Giving Tuesday: 4 things you need to know

Reading Time: 2 minutes
Reading Time: 2 minutes

Giving Tuesday is celebrated every year after Black Friday and Cyber Monday. But what exactly is Giving Tuesday? And why does it matter?

There are many reasons to care about what Giving Tuesday 2021 represents and why it’s important to dedicate a day to giving back after a frenzy of sales and consumption.

Here’s 4 things you need to know:

1. What is Giving Tuesday?

Giving Tuesday kicks off the holiday giving season by encouraging people, communities and corporations to be ethical consumers by volunteering or donating to a cause close to their hearts.

In other words, it’s the pay-it-forward counterpoint to the bargains, deals and material consumption that takes place on both Black Friday and Cyber Monday. The day invites us to think beyond ourselves and make a difference.

There is no “right” way to participate, just make sure whatever you are doing supports generosity and giving. Anyone can donate, volunteer time, help a neighbour, or spread the word on social.

In 2020, millions of people in Canada participated in Giving Tuesday by giving back to a cause meaningful to them.

2. When is Giving Tuesday?

This year, Giving Tuesday is on November 30th, 2021. A major focus of this year will continue to be on helping vulnerable communities who have been impacted by the COVID-19 pandemic.

Giving Tuesday typically occurs on the Tuesday after Black Friday and Cyber Monday (which occurs directly after Thanksgiving in the United States).

3. Why should you support Giving Tuesday?

There are so many reasons to partake. Here’s why we look forward to it:

  • No matter what you give, it will have a positive impact and help others in need. This special day truly shows how small actions can make a huge difference.
  • You’re participating in a global movement for good. Every year, people across the globe come together to support causes and help make the world a better place.
  • Giving has been proven in studies to increase happiness and showing generosity towards others is an inspiring gesture that can motivate positive collective movements.
  • You are taking a stand against the materialism of Black Friday and Cyber Monday by instead giving ethical gifts that open truly meaningful, life-changing opportunities and real global progress.

4. How can you help?

With many people in need around the world, there are just as many possibilities to take action and help others on Giving Tuesday 2021.

This year, Plan International Canada is focusing its efforts on helping children and families in countries that have been disproportionately impacted by COVID-19. Since the start of the pandemic, more people are going hungry across the globe with 40 million people now on the brink of starvation. Additionally, inequitable access to vaccines is leaving millions of lives at risk. As of mid November, only 4.6% of people in low-income countries have received at least one dose of COVID-19 vaccine.

These countries have been hard hit by the COVID-19 pandemic and are in crucial need of your assistance.

You can help tackle the most pressing issues of our time by giving matched Gifts of Hope like a food basket and our COVID-19 vaccine roll-out gift, which help combat food insecurity and increase vaccine accessibility.

Join Plan International Canada in its goal of raising $100,000 this Giving Tuesday.